A therapy practice that wanted to feel calm before the first call.
People shopping for a therapist are often having a hard week already. The brief for Linden & Co. was to make the website the first calm thing in the process — pages that don’t rush, don’t pop up, and don’t ask for anything until the visitor is ready. Every design decision ran through one filter: would this feel okay to a nervous person at midnight?
- Site
- lindenandco.therapy
- Industry
- Healthcare
- Location
- Portland, OR
- Palette
- Pages
- 5 pages
- Scope
- Studio — $249/mo
- Build range
- 5–10 days — kickoff to launch
- In the build
- Five therapist bios, edited — not rewritten
- Rates and insurance page in plain language
- Single-CTA consult funnel on every page
A concept build — the business is fictional, the craft is not. Scope and build range are quoted from our plans, the same way we’d quote yours.
How it came together.
Generous whitespace
The site breathes. Therapists asked for “calm” — we delivered it through pacing more than imagery.
Real bios, real photos
No stock smiles. Each therapist wrote 3 paragraphs in their own voice. We photographed all five in the office over one Tuesday.
Booking that respects nervous people
A free 15-min consult is the only CTA. No calendar invasion until the client wants it.
Every page has a job.
The sheet index — what we’d walk you through, page by page, on the review call.
Home
A long exhale in page form — one warm line, generous space, and a single quiet button for the free consult. Nothing moves, nothing chases.
Approach
How the practice works, in plain language — modalities explained without jargon, and what a first session actually feels like.
Therapists
Five bios, each written by the therapist in their own voice, with a real photograph taken in the office. Choosing a person, not a credential list.
Rates
Session fees, sliding-scale seats, and insurance answers on their own page — money questions deserve direct answers, not a contact form.
Book a consult
The one place the whole site points to: a free fifteen-minute call, with what-happens-next written out so nobody arrives anxious.
Why one CTA on every page
A nervous visitor shouldn’t have to choose among “call,” “email,” “portal,” and “newsletter.” One door — the free consult — and every page points to it gently.
Why rates get their own page
Most practices hide fees behind “contact us,” which reads as a trap. Publishing them respects the visitor’s budget and saves the first call for things that matter.
Why nothing animates
Stillness was a content decision, not a missing feature. The calm isn’t a style applied to the site — it’s what the site is made of.
The other artboards.
Want one of your own?
We’d build yours with the same care. Studio scope is $249/month — live in 5–10 days.