A 30-year-old foundation whose website didn’t match the trust they’d earned.
Thirty years of after-school care had earned Northgate more trust than its website showed. The brief: lead with the math, keep the dignity, and get a donation from impulse to receipt in three taps. Donors don’t need persuading that kids should eat — they need to see that this is the organization that handles it well.
- Site
- northgatefoundation.org
- Industry
- Nonprofit
- Location
- Cleveland, OH
- Palette
- Pages
- 5 pages
- Scope
- Atelier — $499/mo
- Build range
- 10–14 days — kickoff to launch
- In the build
- Stripe donation flow — three taps, no upsells
- Program pages with cost-to-run facts
- Volunteer signup with real shifts
A concept build — the business is fictional, the craft is not. Scope and build range are quoted from our plans, the same way we’d quote yours.
How it came together.
Numbers, plainly
Donors want to know where money goes. The first thing on the homepage is the math: 184 kids, 2,300 meals, $0 overhead.
Warm, not desperate
No tear-jerk photos. Real photos of real programs, mid-action, with full context. The dignity of the people served comes first.
Donate in three taps
Stripe-powered donation flow with three preset amounts and a custom field. No dark patterns, no upsells.
Every page has a job.
The sheet index — what we’d walk you through, page by page, on the review call.
Home
The math first — 184 kids, 2,300 meals a week, 11,000 books — then the door: a donate button that’s everywhere and pushy nowhere.
Programs
Each program with what it does, who it serves, and what it costs to run — the page a careful donor reads before giving.
Stories
Programs mid-action, photographed with full context. The dignity of the people served comes before the camera’s appetite.
Volunteer
Real shifts with real dates — Saturday at the book pantry — instead of a vague “get involved” form.
Donate
Three preset amounts, a custom field, and a Stripe-powered flow with no upsells and no tip sliders. Three taps, a receipt, done.
Why the math leads
A donor’s first question is “where does the money go?” Putting the numbers above the mission statement answers it before it’s asked — trust by arithmetic.
Why three preset amounts
Unlimited choice stalls generous people. Three honest presets and a custom field keep the decision small enough to finish on a phone, standing up.
Why no tear-jerk photography
Pity asks once; respect keeps a donor for thirty years. Every photo shows a program working, not a child performing need.
The other artboards.
Want one of your own?
We’d build yours with the same care. Atelier scope is $499/month — live in 10–14 days.